Keep an Eye Grant finalist
Melkweg Award finalist
Cycling along the Dutch coast you battle the elements; the wind across the open landscape, blowing into your face. Then, a shape appears on the otherwise featureless dike. Coming closer you see the ever-changing silhouette of an iconic windmill.
A beacon of activity, an opportunity to stop and orient yourself. The windmill offers electricity to recharge your e-bike and provides information about your surroundings. The black silhouette has been designed as a play on dimensions, perspective and depth perception.
The wind animates the windmill, and in turn, it becomes a visual reflection of the direction and strength of this otherwise invisible element.